Katy is a marketing professional who is thrilled to combine her digital optimization background with her passion for animal welfare. Her marketing experience is heavily influenced by customer-first methodologies focused on maximizing motivation and value while reducing anxiety and friction. Though she has a soft spot for old dogs with graying hairs, she’s a true cat person at heart – having volunteered with cats at the Baltimore Humane Society before moving to Seattle to foster over a dozen cats with the Seattle Animal Shelter. In her spare time, Katy enjoys reading books of any genre, watching Disney movies, and playing trivia with friends.